APPARATUS, METHOD AND COMPUTER READABLE STORAGE MEDIUM FOR PREVENTING ROLLING OF VEHICLE OPERATING IN AUTO VEHICLE HOLD MODE

An apparatus for preventing rolling of a vehicle operating in an automatic vehicle hold mode includes a reset determination unit configured to determine whether an automatic hold controller controlling an operation of the automatic vehicle hold mode has been reset, a mode determination unit configured to determine whether a mode of the vehicle is the automatic vehicle hold mode when it is determined that the automatic hold controller has been reset, and a vehicle control unit configured to brake the vehicle, based on at least one of a gear position, an opening degree of an accelerator pedal, and whether a brake pedal is operated, when it is determined that the mode of the vehicle is the automatic vehicle hold mode.