DRIVER ASSISTANCE SYSTEM AND METHOD OF CONTROLLING THE SAME

Provided is a driver assistance system (DAS) including: a storage configured to store driver tendency data including an amount of decrease in acceleration when a vehicle approaches a specific section, in a state in which an adaptive cruise control (ACC) of the vehicle is deactivated; and a controller including at least one processor configured to process the driver tendency data, wherein the controller is configured to, upon the vehicle re-entering the specific section during travel of the vehicle with the ACC, control the vehicle to perform one of acceleration control and deceleration control based on the driver tendency data.