PRESENTATION CONTROL DEVICE, SYSTEM, METHOD AND NON-TRANSITORY COMPUTER-READABLEMEDIUM STORING PROGRAM THEREIN

A presentation control device is provided for guiding a visitor in a specific area to an appropriate point in the area. The presentation control device () includes an acquisition unit () that acquires a photographed image photographed by a predetermined photographing device, an authentication control unit () that extracts a face area or facial feature information from the photographed image and causes an authentication device () to perform face authentication, a specification unit () that specifies presentation information to be presented for guiding to a predetermined point, based on a movement history and an action history being associated with a user ID of a user who succeeds in the face authentication, and an output unit () that transmits the presentation information specified by the specifying unit () to a predetermined display terminal.