Content Filtering at a User Equipment (UE)

A method for filtering content at a user equipment (UE) includes displaying, at a first time period via a display associated with the UE, first content, the first content being displayed in response to an input received from an ego person using the UE. The method also includes determining, via one or more sensors associated with the UE, a neighboring person is within proximity of the UE. The method further includes filtering the first content to prevent second content that satisfies filtering criteria from being displayed at the display in accordance with determining the neighboring person is within the proximity of the UE.