Integration of Content within Navigation Interface Based on Contextual Data

Example embodiments of the present disclosure provide for an example method including obtaining data associated with a state of a user device. The example method includes obtaining data associated with navigational context associated with a user device. The example method includes obtaining content slot data indicative of a content slot for displaying a content item via a user device based on a state of the user device and an expected route. The example method includes selecting a content item for the content slot based on the navigational context. The example method includes transmitting data comprising instructions that when executed by the user device cause a content item to be displayed via the content slot.