A pneumatic tire with a reinforced flipper or chipper

A bead reinforcement element (54, 56) such as a flipper or chipper for use in a pneumatic tire (10) is disclosed. The bead reinforcement element (54, 56) comprises at least one hybrid or composite cord (130) having at least one first core yarn (132) with at least one second aramid wrap yarn (134) wrapped around the first core yarn (132), the first core yarn (132) having a Young's modulus lower than the Young's modulus of the second aramid wrap yarn (134).