DRIVING SUPPORT SYSTEM, METHOD, AND PROGRAM

[TASK] To provide a technology for suppressing occurrence of a situation in which a destination location is passed by. [MEANS FOR SOLVING THE PROBLEM] A drive assist system that displays, on a display section, an image in which a destination location icon that indicates a destination location is superimposed on a scene in front of a mobile body includes: frontage length acquisition means for acquiring a length of a frontage of the destination location along a road on which the mobile body is present; display position specifying means for specifying a display position of the destination location icon on the basis of an estimated position of the mobile body such that the display position of the destination location icon is a position within the frontage; and image display means for displaying, on the display section, an image in which the destination location icon is superimposed on the display position of the destination location icon in the scene in front of the mobile body.