Parking assist apparatus and parking assist method for vehicle

A parking assist apparatus includes display means (22) for displaying a target parking frame to be superimposed on an actual image around a vehicle having its position adjustable by a user, position determining means for determining a target parking position corresponding to the position of the target parking frame displayed on the actual image, and parking assist control means (12) for controlling to guide the vehicle to the target parking position on a target path. The parking assist apparatus is further provided with feature determining means (20) for determining a feature on the actual image through an image recognition, and path correction means (30) for automatically correcting the target path such that a correlation between the target parking position upon start of a parking assist control and the feature is maintained during execution of the parking assist control.