AR SERVICE PLATFORM FOR PROVIDING AUGMENTED REALITY SERVICE

The present invention provides an AR service platform for providing an AR service. An AR service platform according to one embodiment of the present invention is characterized by comprising: a server that is provided outside a vehicle, collects and processes information required for an AR service, and transmits same to the vehicle; and an AR service device that is provided in the vehicle and provides an AR service using information transmitted from the server, wherein the server comprises a time place occasion (TPO) complexity level calculation module that calculates a TPO complexity level of the real world, and determines an amount of information to be transmitted to the AR service device using the calculated complexity level.