Stacked tire RFID reader system and method

A system for reading an electronic identification tag (10) secured to a toroidal manufactured product (26) is disclosed. The system comprises at least one toroidal manufactured product (26) having an electronic identification tag (10) secured to the one product, the identification tag positioned to operatively electronically transmit data to an antenna element (72) positioned within a toroidal opening of the manufactured product (26); and a read station (42) positioned to accept the one manufactured product therein; an elongate read wand (56) positioned within the read station in a substantially vertical orientation, the read wand (56) sized to operatively extend into the toroidal opening of the manufactured product (10) within the read station (42). The antenna element (72) is secured to the read wand (56) and can be positioned by the read wand within the toroidal opening at a location operative to receive an electronic transmission from the electronic identification tag (10). Also, a method of managing toroidal product identification by reading an electronic identification tag (10) is disclosed.