VISUAL GUIDANCE DEVICE, ATTENTION CALLING SYSTEM, ATTENTION CALLING METHOD, AND PROGRAM

To reduce a chance that the driver overlooks the object that should be seen, a visual guidance device for guiding a visual line of a driver of the vehicle to an object existing ahead of the vehicle includes an object recognition unit for recognizing the object, and a display control unit for causing the display device to display the visual guidance virtual image for guiding the driver's visual line to a position corresponding to the object recognized by the object recognition unit on a windshield of the vehicle. The display control unit sets a length of the visual guidance virtual image to be displayed by the display device in the vehicle width direction to a length in accordance with a status of the object existing ahead of the vehicle.