TOW HOOK ASSEMBLY

Provided herein is a tow hook assembly, and more specifically, a tow hook assembly that is employed to improve passenger safety of a vehicle particularly in an offset vehicle impact. A tow hook assembly may include a mounting plate configured to be attached to a structural member of a vehicle at a front end of the vehicle, the mounting plate comprising a first portion and a second portion; and a tow hook extending from the first portion of the mounting plate in a first direction away from the vehicle, where the second portion of the mounting plate extends laterally outboard from the first portion in a second direction that is perpendicular to the first direction. The tow hook, during a small overlap impact with an object, provides for a lateral push away from the object.