Tire mold for reflective tires and tire

A tire mold (2) has radially inner surfaces (6, 8) for forming a tread (22) and a pair of sidewalls (24), the tire mold (2) having at least one sidewall forming portion (6, 8) having a surface finish of less than 15 micro inches, preferably less than 10 micro inches. A tire (20) produced in a tire mold (2) has at least one sidewall (24) having a surface gloss greater than 10 as measured using a 60-degree gloss reading per ASTM Designation D523-89.