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Canada’s Soft Spot: Why Every Canadian Manufacturer Should Be Watching the July 1st CUSMA Negotiation

the deep dive [Unofficial] April 18, 2026
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This week there was a story that barely made the headlines in Canada. But it’s a big deal. BRP Inc. (TSX: DOO) makes Ski-Doos. Sea-Doos. Can-Am off-road vehicles. Big, loud, fun machines. Headquartered in Valcourt, Quebec. 17,000 employees. $8.4 billion in annual sales. One of the few manufacturing names we can still point to with […] The post Canada’s Soft Spot: Why Every Canadian Manufacturer Should Be Watching the July 1st CUSMA Negotiation appeared first on the deep dive.

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