Canada’s Soft Spot: Why Every Canadian Manufacturer Should Be Watching the July 1st CUSMA Negotiation
the deep dive [Unofficial]
April 18, 2026
This week there was a story that barely made the headlines in Canada. But it’s a big deal. BRP Inc. (TSX: DOO) makes Ski-Doos. Sea-Doos. Can-Am off-road vehicles. Big, loud, fun machines. Headquartered in Valcourt, Quebec. 17,000 employees. $8.4 billion in annual sales. One of the few manufacturing names we can still point to with […]
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