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  "path": "/canadas-soft-spot-why-every-canadian-manufacturer-should-be-watching-the-july-1st-cusma-negotiation/?utm_source=rss&utm_medium=rss&utm_campaign=canadas-soft-spot-why-every-canadian-manufacturer-should-be-watching-the-july-1st-cusma-negotiation",
  "publishedAt": "2026-04-18T02:49:49.000Z",
  "site": "https://thedeepdive.ca",
  "tags": [
    "Latest",
    "Video Series",
    "CUSMA",
    "Free Trade",
    "USMCA",
    "Canada’s Soft Spot: Why Every Canadian Manufacturer Should Be Watching the July 1st CUSMA Negotiation",
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  "textContent": "This week there was a story that barely made the headlines in Canada. But it’s a big deal. BRP Inc. (TSX: DOO) makes Ski-Doos. Sea-Doos. Can-Am off-road vehicles. Big, loud, fun machines. Headquartered in Valcourt, Quebec. 17,000 employees. $8.4 billion in annual sales. One of the few manufacturing names we can still point to with […]\n\nThe post Canada’s Soft Spot: Why Every Canadian Manufacturer Should Be Watching the July 1st CUSMA Negotiation appeared first on the deep dive.",
  "title": "Canada’s Soft Spot: Why Every Canadian Manufacturer Should Be Watching the July 1st CUSMA Negotiation"
}