Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform

Unity has announced that it is shutting down its IronSource advertising/user-acquisition network and planning to divest Supersonic, publisher of mobile games including Bridge Race, Going Balls and Build A Queen. The firm said the process would "simplify the business" and enable it to focus on higher growth segments, including its AI-powered ad network Vector. The news was included in the firm's latest investor update. Read more