{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreif3xod5dh7r55k5mpivu6m4n2si2fzbh3h347rcbmc63nbgjum24y",
    "uri": "at://did:plc:o672due4dyb55c4idhhebe6r/app.bsky.feed.post/3mibybnjsssq2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreie2wv7ocepnhk2qljoass7e35hcvhbedldp7qsa7znbgjlb7svfgm"
    },
    "mimeType": "image/jpeg",
    "size": 49021
  },
  "path": "/unity-sees-growth-in-engine-revenue-shuts-down-ironsource-ad-network-in-favour-of-vector-ai-user-acquisition-platform",
  "publishedAt": "2026-03-30T09:34:43.000Z",
  "site": "https://www.gamesindustry.biz",
  "tags": [
    "Unity",
    "Engine",
    "advertising",
    "latest investor update",
    "Read more"
  ],
  "textContent": "Unity has announced that it is shutting down its IronSource advertising/user-acquisition network and planning to divest Supersonic, publisher of mobile games including Bridge Race, Going Balls and Build A Queen. The firm said the process would \"simplify the business\" and enable it to focus on higher growth segments, including its AI-powered ad network Vector. The news was included in the firm's latest investor update.\n\nRead more",
  "title": "Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform"
}