The Most Radical Move in Marketing: Make People Feel Alive

The most radical thing you could do this year, the most commercially disruptive thing you can do is make people feel alive, was the message of advice that brand strategy consultant Nishma Patel Robb had for a room full of senior marketers.

Having spent 30 years in the industry, a decade of it at Google, Nishma has witnessed seismic changes before. Yet she said, she’d never been more sure that as an industry “we are potentially sleepwalking into irrelevance.”

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