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  "description": "Make people feel alive, not numb: Nishma Patel Robb explains why joyful, human marketing beats slop, and how brands can rediscover the connection they have with their audience.",
  "path": "/the-most-radical-move-in-marketing-make-people-feel-alive/",
  "publishedAt": "2026-05-23T10:42:47.000Z",
  "site": "https://www.thesubthread.com",
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  "textContent": "The most radical thing you could do this year, the most commercially disruptive thing you can do is make people feel alive, was the message of advice that brand strategy consultant Nishma Patel Robb had for a room full of senior marketers.\n\nHaving spent 30 years in the industry, a decade of it at Google, Nishma has witnessed seismic changes before. Yet she said, she’d never been more sure that as an industry “we are potentially sleepwalking into irrelevance.”\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "The Most Radical Move in Marketing: Make People Feel Alive",
  "updatedAt": "2026-06-05T13:47:47.583Z"
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