Don’t Become an Onion: How Great Brands Win When Voice and AI do the Shopping

In the new world of shopping, the difference between winning and losing is just a few words.

If I say, “add Hellmann’s mayo,” brand-owner Unilever wins. If I say, “add mayo,” an algorithm picks your competitor. As voice, re-orders, and AI agents take over shopping, brands that get named have a massive advantage.

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