Why Brompton's CMO is Pushing Back Against Content Landfill

At a time when brands are racing to produce more content than ever, Brompton chief marketing officer Chris Willingham is taking the opposite approach.

“I don’t want to produce five times more content,” he said. “The content we produce has to be meaningful and interesting. If you drown people in content they just ignore you and lose respect for you.”

“There’s too much landfill out there.”

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