Why the NFL Is a Masterclass in Winning New Fans

Ask the average American what they’re doing on a Sunday afternoon and you’ll get a consistent response: Sundays are for football. The numbers back it up, according to Nielsen, the NFL accounted for nearly 90% of all top broadcasts in 2025.

The NFL has been as American as apple pie for more than a century. The anticipation of Monday Night Football, the five-month build-up to the Super Bowl, the buzz about the next generation of athletes thanks to the NFL Combine and Draft Night.

The sport has evolved into a phenomenon shared by millions. But bringing that across the pond was never going to be easy.

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