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  "description": "A century-old American institution is learning to win hearts in markets with no history, no marching bands and no generational loyalties – by building fandom from the ground up, one digital touchpoint at a time.",
  "path": "/why-the-nfl-is-a-masterclass-in-winning-new-fans/",
  "publishedAt": "2026-03-02T17:57:14.000Z",
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  "textContent": "Ask the average American what they’re doing on a Sunday afternoon and you’ll get a consistent response: Sundays are for football. The numbers back it up, according to Nielsen, the NFL accounted for nearly 90% of all top broadcasts in 2025.\n\nThe NFL has been as American as apple pie for more than a century. The anticipation of Monday Night Football, the five-month build-up to the Super Bowl, the buzz about the next generation of athletes thanks to the NFL Combine and Draft Night.\n\nThe sport has evolved into a phenomenon shared by millions. But bringing that across the pond was never going to be easy.\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Why the NFL Is a Masterclass in Winning New Fans",
  "updatedAt": "2026-04-27T15:50:33.586Z"
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