The Bath House banya: Contrast therapy in Belgravia
City A.M. | London's Business Newspaper - News, Opinion, & Anal…
June 9, 2026
Contrast therapy is big business. Steve Dinneen visits The Bath House banya in Belgravia for a traditional sauna and icy plunge It is hard to overstate the meteoric rise in the UK’s hot and cold therapy business. The number of Finnish-style public saunas has grown from around 45 in 2023 to more than 700 today, [...]
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