‘Slightly unnerving’: Greene King enlists AI to answer pub phones
City A.M. | London's Business Newspaper - News, Opinion, & Anal…
April 29, 2026
Greene King has turned to AI-generated assistants to staff its bars as hospitality firms battle to absorb rising costs, City AM can reveal. The Chinese-owned pub chain, one of the UK’s largest, is using a “virtual assistant” named “Charlie” to answer the phone at a number of sites, including in London. The shift to digital [...]
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