Whisky Business: How to build a whisky hotel in Edinburgh

Whisky Business: City AM’s monthly look at the world of whisky. In the hyper-competitive landscape of Edinburgh’s five-star hospitality sector, buying 100 bottles of Scotch whisky and calling a hotel a ‘whisky hotel’ no longer cuts it. Investors and guests alike are increasingly seeking a “sense of place” where customers can enjoy a whisky experience. [...]