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  "path": "/whisky-business-how-to-build-a-whisky-hotel-in-edinburgh/",
  "publishedAt": "2026-02-12T00:01:00.000Z",
  "site": "https://www.cityam.com",
  "tags": [
    "Business",
    "Life&Style",
    "Whisky",
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  "textContent": "Whisky Business: City AM’s monthly look at the world of whisky. In the hyper-competitive landscape of Edinburgh’s five-star hospitality sector, buying 100 bottles of Scotch whisky and calling a hotel a ‘whisky hotel’ no longer cuts it. Investors and guests alike are increasingly seeking a “sense of place” where customers can enjoy a whisky experience. [...]",
  "title": "Whisky Business: How to build a whisky hotel in Edinburgh"
}