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Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off

Eurogamer.net [Unofficial] March 12, 2026
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This is an Xbox! Wait, is this an Xbox? Well, perhaps not anymore, as Microsoft appears to have quietly removed its marketing campaign which proclaimed the Xbox was less of a console and more of a platform that could be accessed on basically everything, even a toaster (ok, I am jesting a bit here for theatrical purposes, but just go with me on this). Read more

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