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  "path": "/time-to-pay-your-last-respects-to-microsofts-this-is-an-xbox-campaign-as-it-appears-to-have-been-killed-off",
  "publishedAt": "2026-03-12T13:55:09.000Z",
  "site": "https://www.eurogamer.net",
  "tags": [
    "Xbox Series X/S",
    "Xbox One",
    "Read more"
  ],
  "textContent": "This is an Xbox! Wait, is this an Xbox? Well, perhaps not anymore, as Microsoft appears to have quietly removed its marketing campaign which proclaimed the Xbox was less of a console and more of a platform that could be accessed on basically everything, even a toaster (ok, I am jesting a bit here for theatrical purposes, but just go with me on this).\n\nRead more",
  "title": "Time to pay your last respects to Microsoft's \"This is an Xbox\" campaign, as it appears to have been killed off"
}