Snooz Ice Cream Branding: How&How Built the World’s First Truly Nocturnal Brand Identity

Sleep-friendly ice cream sounds like a contradiction. It sounds like something a wellness influencer made up at 2 a.m. But Snooz is real, and the brand How&How built around it is one of the most strategically coherent — and visually arresting — brand identities to emerge from the functional food space in years. This is […] The post Snooz Ice Cream Branding: How&How Built the World’s First Truly Nocturnal Brand Identity appeared first on WE AND THE COLOR.