{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreie3ut2yexwk4jfwd5f4h5akjzyr6etxjc6smmvc243n7mhad2bche",
    "uri": "at://did:plc:naocsb4ohekfr7ijbwqj5l3d/app.bsky.feed.post/3mfoaamuzuqp2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreieprvdlrtit6mpxeknqvrmiz3sztufmzmlyoiu3xtpoiotffn6vcq"
    },
    "mimeType": "image/webp",
    "size": 24060
  },
  "path": "/snooz-ice-cream-branding-howhow-built-the-worlds-first-truly-nocturnal-brand-identity/208338",
  "publishedAt": "2026-02-24T09:55:08.000Z",
  "site": "https://weandthecolor.com",
  "tags": [
    "Branding",
    "Design",
    "Graphic Design",
    "branding",
    "design",
    "graphic design",
    "How&How",
    "ice cream brand",
    "Snooz",
    "Snooz Ice Cream Branding: How&How Built the World’s First Truly Nocturnal Brand Identity",
    "WE AND THE COLOR"
  ],
  "textContent": "Sleep-friendly ice cream sounds like a contradiction. It sounds like something a wellness influencer made up at 2 a.m. But Snooz is real, and the brand How&How built around it is one of the most strategically coherent — and visually arresting — brand identities to emerge from the functional food space in years. This is […]\n\nThe post Snooz Ice Cream Branding: How&How Built the World’s First Truly Nocturnal Brand Identity appeared first on WE AND THE COLOR.",
  "title": "Snooz Ice Cream Branding: How&How Built the World’s First Truly Nocturnal Brand Identity"
}