YouTube Crushes Disney and Apple in TV Attention Despite Spending Billions Less

For years, Hollywood executives and legacy media companies treated YouTube creators, streamers, podcasters, and independent personalities as “new media” operating outside the real entertainment industry. But according to newly shared data from Samba TV measuring TV attention for YouTube and traditional Hollywood studios, that so-called “new media” ecosystem is now outperforming the largest entertainment conglomerates […] The post YouTube Crushes Disney and Apple in TV Attention Despite Spending Billions Less appeared first on That Park Place.