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  "path": "/youtube-crushes-disney-and-apple-in-tv-attention/",
  "publishedAt": "2026-05-14T20:37:10.000Z",
  "site": "https://thatparkplace.com",
  "tags": [
    "Apple TV",
    "Disney+",
    "Headline",
    "New Media",
    "News",
    "Streaming",
    "TV",
    "apple tv",
    "attention economy",
    "content spending",
    "creator economy",
    "digital media",
    "Disney",
    "entertainment industry",
    "hollywood",
    "media strategy",
    "netflix",
    "Paramount",
    "Prime Video",
    "samba tv",
    "streaming data",
    "streaming industry",
    "streaming platforms",
    "streaming wars",
    "TV attention",
    "TV viewing",
    "Warner Bros. Discovery",
    "youtube",
    "YouTube Creators",
    "YouTube TV attention",
    "YouTube Crushes Disney and Apple in TV Attention Despite Spending Billions Less",
    "That Park Place"
  ],
  "textContent": "For years, Hollywood executives and legacy media companies treated YouTube creators, streamers, podcasters, and independent personalities as “new media” operating outside the real entertainment industry. But according to newly shared data from Samba TV measuring TV attention for YouTube and traditional Hollywood studios, that so-called “new media” ecosystem is now outperforming the largest entertainment conglomerates […]\n\nThe post YouTube Crushes Disney and Apple in TV Attention Despite Spending Billions Less appeared first on That Park Place.",
  "title": "YouTube Crushes Disney and Apple in TV Attention Despite Spending Billions Less"
}