REPORT: Microdrama Apps Outpace Traditional Netflix, Disney+ In Viewership
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February 25, 2026
According to industry analytic company Omdia, U.S. viewership of microdramas—ultra-short serials designed to be watched vertically—has outpaced traditional streaming services on cell phones. Rather than major subscription streamers like Netflix or Disney+, audiences are choosing apps like ReelShort for quick hits of entertainment.
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