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  "path": "/microdrama-apps-outpace-traditional-in-viewership/",
  "publishedAt": "2026-02-25T12:07:45.000Z",
  "site": "https://thatparkplace.com",
  "tags": [
    "Headline",
    "News",
    "Streaming",
    "digital entertainment trends",
    "Disney+",
    "entertainment analytics",
    "Gen Z viewing habits",
    "Microdramas",
    "mobile streaming",
    "mobile viewership",
    "netflix",
    "Omdia",
    "OTT platforms",
    "ReelShort",
    "short-form video",
    "social media video",
    "streaming competition",
    "streaming engagement",
    "streaming industry",
    "streaming wars",
    "TikTok video trends",
    "vertical video",
    "youtube shorts",
    "REPORT: Microdrama Apps Outpace Traditional Netflix, Disney+ In Viewership",
    "That Park Place"
  ],
  "textContent": "According to industry analytic company Omdia, U.S. viewership of microdramas—ultra-short serials designed to be watched vertically—has outpaced traditional streaming services on cell phones. Rather than major subscription streamers like Netflix or Disney+, audiences are choosing apps like ReelShort for quick hits of entertainment.\n\nThe post REPORT: Microdrama Apps Outpace Traditional Netflix, Disney+ In Viewership appeared first on That Park Place.",
  "title": "REPORT: Microdrama Apps Outpace Traditional Netflix, Disney+ In Viewership"
}