Bad Bunny Halftime Show Record Viewership Narrative Collapses As Final Nielsen Numbers Show Year-Over-Year Decline

The early media victory lap surrounding the reported record-breaking Bad Bunny halftime show viewership is already falling apart. In the immediate aftermath of Super Bowl LX, entertainment trades and mainstream press outlets rushed out headlines declaring the performance the most-watched halftime show in history. Preliminary projections floated a massive 135.4 million viewers, framing the show […] The post Bad Bunny Halftime Show Record Viewership Narrative Collapses As Final Nielsen Numbers Show Year-Over-Year Decline appeared first on That Park Place.