The Mandalorian and Grogu Super Bowl Spot Was a Monumental — and Expensive — Marketing Fumble
did:plc:n5akdvylqnm5e7joxzoqonf4
February 9, 2026
The Super Bowl commercial for The Mandalorian and Grogu movie left many in the audience baffled. Disney and Lucasfilm had the biggest stage in television. They had over 100 million viewers watching. They had the first theatrical Star Wars film in years to sell. And what did they spend roughly $8–10 million on? A gag. A new […]
The post The Mandalorian and Grogu Super Bowl Spot Was a Monumental — and Expensive — Marketing Fumble appeared first on That Park Place.
Discussion in the ATmosphere