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  "path": "/the-mandalorian-and-grogu-super-bowl-spot-was-a-monumental-and-expensive-marketing-fumble/",
  "publishedAt": "2026-02-09T20:33:18.000Z",
  "site": "https://thatparkplace.com",
  "tags": [
    "Disney",
    "Headline",
    "Movies",
    "Opinion",
    "Star Wars",
    "Bud Light controversy",
    "Budweiser Clydesdale parody",
    "Disney Lucasfilm finances",
    "disney star wars",
    "Grogu movie",
    "Kathleen Kennedy Lucasfilm",
    "Lucasfilm marketing",
    "Mandalorian and Grogu",
    "Mandalorian and Grogu Super Bowl",
    "Mandalorian Grogu trailer",
    "mandalorian movie",
    "Mandalorian Season 3 backlash",
    "Pedro Pascal Star Wars",
    "Star Wars backlash",
    "Star Wars fan reaction",
    "Star Wars marketing",
    "Star Wars Super Bowl ad",
    "Star Wars theatrical return",
    "Super Bowl commercials 2026",
    "Super Bowl movie trailers",
    "The Mandalorian and Grogu Super Bowl Spot Was a Monumental — and Expensive — Marketing Fumble",
    "That Park Place"
  ],
  "textContent": "The Super Bowl commercial for The Mandalorian and Grogu movie left many in the audience baffled. Disney and Lucasfilm had the biggest stage in television. They had over 100 million viewers watching. They had the first theatrical Star Wars film in years to sell. And what did they spend roughly $8–10 million on? A gag. A new […]\n\nThe post The Mandalorian and Grogu Super Bowl Spot Was a Monumental — and Expensive — Marketing Fumble appeared first on That Park Place.",
  "title": "The Mandalorian and Grogu Super Bowl Spot Was a Monumental — and Expensive — Marketing Fumble"
}