Chasing trends at any cost can be risky for roasters

Key takeaways Gen Z’s appetite for customised, colourful, and convenient drinks has reshaped coffee significantly over the past few years. Cold foam, ready-to-drink (RTD) formats, functional ingredients, protein add-ons, and matcha are now staples of mainstream café culture. Capitalising on trends promises coffee roasters relevance and new revenue streams in an increasingly competitive market. These […] The post Chasing trends at any cost can be risky for roasters appeared first on Perfect Daily Grind.