{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigoqyi5zzktxeykksyae2ms3pi7vtzw3c6rly2q42y6pogmk4brd4",
    "uri": "at://did:plc:ml2x7lwkjwnqyvri54xcyavh/app.bsky.feed.post/3mpkmh6ov6v42"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreighmfbhx4tro6z3ni2jfjvr7qbbaoigtooephumgrzhexnz2rgp4q"
    },
    "mimeType": "image/webp",
    "size": 39786
  },
  "path": "/2026/06/chasing-trends-risky-for-coffee-roasters/",
  "publishedAt": "2026-06-30T05:34:00.000Z",
  "site": "https://perfectdailygrind.com",
  "tags": [
    "Other Essentials",
    "coffee R&D",
    "coffee roasters",
    "coffee trends",
    "english",
    "matcha",
    "RTD coffee",
    "trends in coffee",
    "trends in coffee 2026",
    "Chasing trends at any cost can be risky for roasters",
    "Perfect Daily Grind"
  ],
  "textContent": "Key takeaways Gen Z’s appetite for customised, colourful, and convenient drinks has reshaped coffee significantly over the past few years. Cold foam, ready-to-drink (RTD) formats, functional ingredients, protein add-ons, and matcha are now staples of mainstream café culture. Capitalising on trends promises coffee roasters relevance and new revenue streams in an increasingly competitive market. These […]\n\nThe post Chasing trends at any cost can be risky for roasters appeared first on Perfect Daily Grind.",
  "title": "Chasing trends at any cost can be risky for roasters"
}