Hospitality now comes first in coffee – and there’s a lot to learn from competitions
Perfect Daily Grind (PDG) Digital Coffee Publication [Unofficia…
April 14, 2026
Key takeaways Competitions, most notably the World Barista Championship (WBC), are best known for showcasing rare coffees, precise extraction techniques, and an attention to detail that defines specialty coffee. But there is another element to competitions that tends to receive less attention: hospitality. How a barista guides the judges through their routine, manages their presence […]
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