LightShed Partners Asks, How Important Is NFL to Free TV? 'No Other Programming Matters'

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TV Sports: A new analysis argues that the NFL — not scripted or unscripted entertainment — is now the only programming that truly matters to broadcast television. In a note to clients, LightShed Partners analystsRichard Greenfield, Brandon Ross and Mark Kelley said the NFL’s recent presentation to the FCC, underscored how sharply non‑sports viewership has collapsed. “Over the past 20 years non‑sports broadcast primetime viewership is down over 75%, while NFL regular season viewership is up over 30%,” they wrote.

Rich Greenfield, Partner and Media and Technology Analyst at LightShed Partners and a General Partner at LightShed Ventures

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