{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreigku7pvdpoen2jnij47jjqcynzc2sfrmfvjpwrsdnklnxqlqxm22u",
    "uri": "at://did:plc:mg5ozsljpp6t5b4lvwys4t72/app.bsky.feed.post/3mkakcgd6k2t2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreih2o66w3l4chwe7wz336nqcunoxtmi4kpedmzvhajet5l7jjcfrhq"
    },
    "mimeType": "image/webp",
    "size": 30020
  },
  "description": "Wall Street analysts predict networks may cut or shift more entertainment content to streaming\n",
  "path": "/lightshed-partners-asks-how-important-is-nfl-to-free-tv-no-other-programming-matters/",
  "publishedAt": "2026-04-24T12:40:03.000Z",
  "site": "https://broadbandbreakfast.com",
  "tags": [
    "presentation",
    "Subscribe now"
  ],
  "textContent": "💡\n\n■ Charter’s Mixed Q1: Mobile Up 368,000, Broadband Down 120,000 Subs ■ GCI Liberty No Longer Has a DEI Council or DEI Executive ■ Lawyers Say Supreme Court Did Not Create ‘ __Loper Bright__ Delegation’ ■ Retail Group Continues to Bash Carr’s Call for Onshoring Call Centers ■ WideOpenWest (WOW!) One Step Closer to Ownership by Japan’s SoftBank ■ Sen. Jon Ossoff (D-Ga.) Probing Link Between Data Centers, Energy Bills ■ Hispanic Group Leader Wants Kalshi, Polymarket Regulated as Gambling Outfits ■ North Carolina Ready to Fund BEAD Projects ■ Shentel Shareholders Re-Elect Three Board Directors ■ Vandals Attack Verizon Fiber Network in Kalamazoo County, Michigan ■ Gigapower’s Toni Broberg Joins INCOMPAS’ Board of Directors.\n\nTV Sports: A new analysis argues that the NFL — not scripted or unscripted entertainment — is now the only programming that truly matters to broadcast television. In a note to clients, LightShed Partners analysts**Richard Greenfield, Brandon Ross** and **Mark Kelley** said the NFL’s recent presentation to the FCC, underscored how sharply non‑sports viewership has collapsed. “Over the past 20 years non‑sports broadcast primetime viewership is down over 75%, while NFL regular season viewership is up over 30%,” they wrote.\n\nRich Greenfield, Partner and Media and Technology Analyst at LightShed Partners and a General Partner at LightShed Ventures\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "LightShed Partners Asks, How Important Is NFL to Free TV? 'No Other Programming Matters'",
  "updatedAt": "2026-04-24T12:40:06.355Z"
}