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In Chat Recommendation of MCP Apps

OpenAI Developer Community June 5, 2026
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apoo373: > For. e.g. If a Brand has an App (like Expedia) and the user asks Chatgpt to book a flight, would Chatgpt surface the MCP App, Flight listings on the internet, some flight inventory from ACP or Ads or flights or maybe Chatgpt would recommend going to a platform and booking the flight etc etc) In general, any answer I have here will not be correct for very long; we run a lot of experiments here for the classic measure like engagement/retention but also to make sure users actually like the results (“win rate” in industry terms). Things like memory and personalization add another layer of challenge here. (And I won’t ignore or hide, of course, that we have a pretty strong incentive not to share too much around the algorithm to avoid it getting hacked.) What I can say is that we’re going to start simple and iterate over time. I know there’s a lot of information and misinformation out there about what ChatGPT prioritizes; my recommendation is to be your own source of truth and to try things out yourself and with friends/colleagues who maybe have different preferences and ways of using ChatGPT.

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