In Chat Recommendation of MCP Apps
OpenAI Developer Community
June 5, 2026
apoo373:
> For. e.g. If a Brand has an App (like Expedia) and the user asks Chatgpt to book a flight, would Chatgpt surface the MCP App, Flight listings on the internet, some flight inventory from ACP or Ads or flights or maybe Chatgpt would recommend going to a platform and booking the flight etc etc)
In general, any answer I have here will not be correct for very long; we run a lot of experiments here for the classic measure like engagement/retention but also to make sure users actually like the results (“win rate” in industry terms). Things like memory and personalization add another layer of challenge here. (And I won’t ignore or hide, of course, that we have a pretty strong incentive not to share too much around the algorithm to avoid it getting hacked.)
What I can say is that we’re going to start simple and iterate over time.
I know there’s a lot of information and misinformation out there about what ChatGPT prioritizes; my recommendation is to be your own source of truth and to try things out yourself and with friends/colleagues who maybe have different preferences and ways of using ChatGPT.
Discussion in the ATmosphere