Egypt Targets Tourism Market Share with $60m Global Campaign

Egypt is preparing its most ambitious tourism promotion drive in decades, nearly doubling its international marketing budget to $60 million for fiscal year 2026/27 as it intensifies competition for global travellers and seeks to transform tourism into a larger source of foreign currency earnings. The plan targets 23 key international markets and forms part of […] The post Egypt Targets Tourism Market Share with $60m Global Campaign appeared first on The Middle East Observer.