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  "path": "/tourism-egypt/2026/06/14/egypt-targets-tourism-market-share-with-60m-global-campaign/",
  "publishedAt": "2026-06-14T07:17:15.000Z",
  "site": "https://meobserver.org",
  "tags": [
    "Egypt",
    "Tourism",
    "Aviation Connectivity",
    "egypt economy",
    "Egypt tourism",
    "Foreign Currency Earnings",
    "Grand Egyptian Museum",
    "Hospitality Industry",
    "Hotel Capacity",
    "Morocco tourism",
    "Saudi Arabia Tourism",
    "Tourism Investment",
    "Tourism Promotion",
    "Tourism revenues",
    "Türkiye Tourism",
    "UAE Tourism",
    "Vision 2030",
    "Egypt Targets Tourism Market Share with $60m Global Campaign",
    "The Middle East Observer"
  ],
  "textContent": "Egypt is preparing its most ambitious tourism promotion drive in decades, nearly doubling its international marketing budget to $60 million for fiscal year 2026/27 as it intensifies competition for global travellers and seeks to transform tourism into a larger source of foreign currency earnings. The plan targets 23 key international markets and forms part of […]\n\nThe post Egypt Targets Tourism Market Share with $60m Global Campaign appeared first on The Middle East Observer.",
  "title": "Egypt Targets Tourism Market Share with $60m Global Campaign"
}