McDonald’s FIFA World Cup meals offer a lesson in customer retention
Digital food and drink magazine | FoodChain Magazine [Unofficia…
June 12, 2026
McDonald's FIFA World Cup 2026 promotion is about more than collectible cups and Squishmallows. The campaign highlights how restaurant brands are using limited-time experiences, sponsorships and cultural moments to increase traffic, strengthen loyalty and remain relevant in an increasingly competitive market.
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