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  "path": "/mcdonalds-fifa-world-cup-meals-offer-a-lesson-in-customer-retention/",
  "publishedAt": "2026-06-12T12:06:17.000Z",
  "site": "https://foodchainmagazine.com",
  "tags": [
    "Fast food",
    "News",
    "Brand Partnerships",
    "Consumer Trends",
    "Customer Loyalty",
    "QSR",
    "Restaurants",
    "McDonald’s FIFA World Cup meals offer a lesson in customer retention",
    "FoodChain Magazine"
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  "textContent": "McDonald's FIFA World Cup 2026 promotion is about more than collectible cups and Squishmallows. The campaign highlights how restaurant brands are using limited-time experiences, sponsorships and cultural moments to increase traffic, strengthen loyalty and remain relevant in an increasingly competitive market.\n\nThe post McDonald’s FIFA World Cup meals offer a lesson in customer retention appeared first on FoodChain Magazine.",
  "title": "McDonald’s FIFA World Cup meals offer a lesson in customer retention"
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