Even GTA 6's price needs to feel "reasonable", says Take-Two boss: hiking past $70 to match inflation "doesn’t make a whole lot of sense"
Rock Paper Shotgun [Unofficial]
April 29, 2026
Take-Two Interactive CEO Strauss Zelnick is once again dancing around the subject of GTA 6's price tag, declining to pin down a figure while pushing back on rumours that the new Grand Theft Auto will cost more than $70 in the USA.
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