“Not even the littlest bit": GTA 6 publisher CEO doesn't think genAI will level the playing field for smaller devs

Hello everybody! A major technology company executive is talking in this, the year 2026, which means it's time for more wrangling about generative AI tools. Take-Two Interactive CEO Strauss Zelnick has spoken at length about why the latest genAI tools aren't going to turn everybody into a game developer and put companies like his out of business, arguing that there are already a lot of ways to hasten or automate bits of game development, used by many thousands of games, and yet only a "handful" of those are "hits" on the scale of GTA 6. Read more